Apple today unveiled a slew of new features within its iBooks app, specifically targeting the ability of publishers to create rich media books (such as children’s or art books) that adhere to stricter visual standards than traditional free-flowing texts found in the app so far. One problem: These features are only available as yet to major publishers.

So, is Apple cutting small publishers out of the eBook/iBooks market? Doubtful. Apple often introduces new features to a select set of media-megaliths, limiting their responsibility to help smaller, needier and lesser-known content creators until the features have gained broader adoption and bugs have been ironed out. Pretty standard stuff.


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